Design and innovation

Amsterdam Read more

Bas van de Poel is co-founder at Modem, an office for design and innovation committed to envisioning how forward-thinking companies and institutions can thrive amidst exponential change. Whether through research papers with institutions like Harvard GSD, MIT, and UC Berkeley, or through work with clients such as OpenAI, Chanel, and Teenage Engineering. Prior to Modem, Bas served as Creative Director at IKEA’s research and design lab SPACE10, where he led large-scale digital transformation and sustainability programs.