The value and authority of memory is paradoxically being erased in the midst of information overload. Rebel9 is a creative group that architects the value of memory in a form of experience. Composed of multi-disciplinary experts from various fields, including planners, designers, UX engineers, developers, space designers, as well as archive researchers. Rebel9 focuses on tomorrow’s cultural experiences by converging data technology and physical space, especially based on cultural archives.