100% is an award-winning and cutting-edge production company based in Amsterdam, serving as a creative playground for professionals in film, photography, and other forms of audiovisual media. The company boasts an international roster of multi-disciplinary talent and is organized into four departments: commercial, photography, scripted, and non-scripted. Its work has premiered and toured globally at A-list festivals and has been featured in prestigious international competitions. Honored with the Producers Award in Cannes by the YDA Jury, 100% is internationally recognized as one of Europe’s leading creative content companies, collaborating on global campaigns for brands like Nike, Montblanc, adidas, CASETiFY, Gentle Monster, and many others.

Formerly known as 100% HALAL (2005), HALAL (2015)
Same Company, New Name.

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Featured work by director/photographer Ari Versluis.