Pär Heyden

a design driven car company Gothenburg Read more

Pär Heyden is a designer and brand developer who has spent half of his life in the car industry. Today Pär is responsible for the Polestar Brand, leading a team of creatives on a mission to challenge the norm of the automotive world and explore new ways of running a car company. With his design background he brings unconventional ideas and high aesthetic demands into the communication and marketing mix.