Peterson Stoop

fashion innovators Amsterdam Read more

We are Peterson Stoop, founded by Jelske Peterson and Jarah Stoop, supported by a small team of interns and artisans. We pride ourselves to be part of a new generation of fashion innovators. Pioneering a sustainable approach to footwear production and design.

Having built up a solid knowledge of traditional techniques and durable materials through working at a shoe repair shop and leather tannery, we established Peterson Stoop. Through our experience in shoe repair we experienced that sneakers are discarded and replaced rather than repaired. In 2016 we developed our current concept; and conceived a way to tackle the issue of waste in the footwear industry.

Peterson Stoop deconstructs vintage sneakers and rebuilds them with natural materials, including cork and leather. By producing desirable and ethical footwear we intend to steer the industry to a more sustainable future.

We met during Peterson’s admission interview at ArtEZ Institute of the Arts, Arnhem. Our paths crossed again and we started sharing a studio following Stoop’s graduation from the Royal College of Art, London. After successfully collaborating on several prestigious design projects the inevitable happened and Peterson Stoop was conceived. We focus on every step of our footwear’s production process. Our social and environmental goals are ever evolving, we make use of the highest ethical solutions that lie within our current means.