Nicolas Heller aka New York Nico is dubbed by many as the “Unofficial Talent Scout of New York City.” What began as something of a passing moniker became a reality when many New Yorkers and visitors alike began recognizing his characters around the city as local personalities. On many occasions, Nico has been responsible for launching the career of many of his characters with appearances on prime time television, major news outlets and brand sponsorships.
Evolving throughout his commercial filmmaking and documentary style, he began to casually shape characters from people he noticed around his neighborhood. From full-on performers to the everyday guy grabbing a cup of coffee, his vision evolved into a time machine throwing everybody back into the old school New York City that Nico was born and raised in. Nico has a special relationship with all things old school and neglected by the toils of everyday NYC.