Specific Generic is an office for architecture and design, founded 2010 by Andreas Bozarth Fornell. The office has a diverse portfolio and works within all different fields of architecture but the main focus so far is within the world of fashion retail.
Andreas Bozarth Fornell
Andreas has been working in the industry since 1999 in numerous constellations, and since 2010, under his own name. He’s been working in all fields of architecture but with a main focus on fashion retail for international clients such as Acne Studios, Sandro Paris, Kenzo, LVMH, Filippa K, Moschino, DKNY, Nike and Opening Ceremony.
His architectural vision derives its expression from the art world. It’s inspired by his travels and influenced by the pop-culture that surrounds him daily. It is intimately connected to both context and function. The spare landscapes of Sweden have always been a starting point for Andreas in his work.